Karla Lobo
Marketing Consultant Work
The projects below are some examples of what I have done as part of my own Marketing Consultant Agency, where I assist small and medium brands in marketing aspects such as developing brand guidelines, creating social media & marketing strategies, as well as creating visual content for their platforms.
ai.motiv8
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This company specializes in an AI-driven B2B SaaS platform designed to revolutionize call center performance. By providing real-time feedback to agents, it keeps them motivated, while offering managers valuable insights to enhance team efficiency and customer satisfaction.
When they approached me, they already had a name and a preliminary logo concept in place. Although the brand guidelines are still in development, I took the initiative to devise an impactful marketing strategy that will be set into motion once the guidelines are established.
My focus lies on two key strategies. Firstly, for ai.motiv8, I'm crafting an outreach plan tailored to their existing network, ensuring they make a significant impact within their target audience. Simultaneously, the second strategy revolves around building brand awareness and attracting potential customers, thereby expanding their market reach.
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Akali reached out to me with their business idea and they needed help to create a name, logo, and brand identity.
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This company is devoted to providing the freshest seafood sourced from the Gulf of Mexico, right to the heart of Mexico's inland. Their vision is to attract a loyal customer base and offer convenient doorstep deliveries.
I presented a diverse range of name options, all derived from the native language spoken in the ports of the Gulf of Mexico. After careful consideration, they ultimately chose the name "Akalï".
Ah Simply Delicious​
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This small bakery started during the COVID-19 pandemic, the owner reached out to me to help in turning her vision into reality. I collaborated with her to develop a name, a logo, a brand identity, and social media strategy to launch her Instagram page.
The "Ah" in her logo and name incorporates her initials, as she desired. The overall brand guidelines were thoughtfully designed to express joy, and a sense of playfulness—perfectly capturing her vision.
She was happy with the outcomes and remains using it on her social media platforms to this day.
F.C. Excelsior ​
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This is a kids soccer team that has been operating for years in Monterrey. They approached me with a request to take new photos, videos, design a catalog, a Facebook Ad Campaign, and develop a landing page for new and returning students' registrations.
While their name, logo, and brand identity were already in place, my task involved creating compelling advertising materials that align with their identity and values. Through this collaboration, we aimed to elevate their online visibility and increase registrations.
