Resume

Results-driven marketing professional with a passion for using customer analytics to develop and implement targeted marketing strategies.
Work and academic background in business analytics, international marketing, and communications.
Proven track record of leading brands to achieve a high ROI by boosting website traffic, increasing app downloads, and customer acquisition.

Employment Experience

Digital Marketing Strategist

Cambridge, MA | May 2022 - Aug. 2022

Designed and implemented a digital marketing strategy to improve brand awareness through social media channel expansion, targeted content creation, and improved customer engagement reporting.

Boosted social media following by 30% in three months by utilizing targeted content creation.
Developed and implemented digital marketing strategies resulting in a 20% increase in app downloads.
Managed a team of 120 brand ambassadors to promote content engagement, ultimately leading to improved

customer engagement and recognition of the brand.

Marketing Coordinator

TEDI - tedi.org.mx

Monterrey, MX | Nov. 2018 - Sept. 2021

Coordinated and managed all marketing operations, including the development and execution of strategies, collaboration with Sales and Finance teams, management of e-commerce platforms, social media and content creation, organization of successful events, and efficient budget allocation.

Analyzed customer database and utilized insights to optimize marketing strategies, resulting in a 25% annual increase in customer acquisition.
Created and Implemented marketing strategies in website and e-commerce platforms optimized for SEO and SEM, resulting in a 30% increase in monthly sales and doubling website traffic.
Improved event organization by rebranding, restructuring, and organizing the annual fundraising event, resulting in a 15% increase in revenues over two consecutive years.

Content Editor

El Norte - elnorte.com

Monterrey, MX | Jan. 2017 - Aug. 2017

Edited, organized, and coordinated content for the digital newspaper and social media channels to ensure relevance, accuracy, and engagement for the target audience.

Assistant Director

Catarsis Producciones

Monterrey, MX | Aug. 2016 - Dec. 2016

Edited, organized, and coordinated content for the digital newspaper and social media channels to ensure relevance, accuracy, and engagement for the target audience.

Education

Master in Business Analytics - Hult International Business School

San Francisco, CA | Apr. 2023

Visual Arts & Advertising - Pontificia Universidad Católica de Chile

Santiago, Chile | 2014

Master in International Marketing - Hult International Business School

Cambridge, MA | Aug. 2022

German Language - European Study Center Heidelberg

Heidelberg, Germany | 2013

Bachelor of Science in Communication - Universidad de Monterrey

Monterrey, MX | May 2017

Eleventh Grade - Avondale Collage

Auckland, New Zealand | 2011

Filmmaking - New York Film Academy

Los Angeles, CA | 2016

Technical Skills & Key Competences

Languages: English, Spanish

Software: Tableau, SQL, Python, R, Microsoft Office (PowerPoint, Excel, Word), Canva, Photoshop, Lightroom

Key Competencies: Customer Analytics, Data Analysis & Visualization, Communications, Brand Management

Certifications: Google Analytics (Google Academy), Customer Lifetime Value Metrics - CLV (MBTN Academy), 13 Trailblazer Badges (Salesforce), 8 Data Camp Certifications